Its
conventional wisdom that if you want to get a person to do something
then you have to offer them a reason to do it. This reason most often
comes in the form of a reward or a payment of their services. As far
as the history of mankind goes, this has not always been the case
because at various points in time we have even gone so far as to tell
a person that they have to do something just because someone else
says so. There are many dark times in history where people have been
held against their will and forced to do things that they did not
want to do but for the most part the general contract between two
parties is such that if you do this then you will get that. But is
that the way that the most impressive things have been accomplished
in the past? Is that what got Einstein to create the Theory of
Relativity, or what inspired Beethoven to write his famous 9th
Symphony? Was it merely the promise of a reward, a payment for
services rendered that produced such exponential leaps forward in our
culture?
For
the longest time I think that people truly believed even to this day
that the best way to motivate a person is to offer them a reward.
Writers like Daniel Pink have referred to this approach as the carrot
and stick approach. The carrot being the promise of reward and the
stick being the threat of punishment. If you do what you are supposed
to do and you do it well then you are rewarded with this carrot that
you want. But if you do not do what you are supposed to do or if you
do not perform to the required standards; then you are poked or hit
with the stick. If you look at the way businesses are set up then you
can see that this is the exact philosophy that they have employed to
run their businesses. They pay you do do your job and they punish you
if you do not do it well enough. This has led to an economic
environment where people just do jobs to survive and to pay their
bills rather than doing the things that they truly enjoy doing.
If
as a child you truly enjoyed building furniture but were led to
believe that the only way that you could make a good living and
provide for a family was to be a doctor; then a pragmatic mind would
choose to be a doctor foregoing doing what they love. The greatest
things that we have been able to do as a race have come out of the
pure desire to do so; an intrinsic need for self fulfillment. Charles
Darwin did not create the Theory of Evolution because someone was
paying him to do so, and Plato did not write The Republic just for a
paycheck. These great men and thinkers were able to accomplish what
they have accomplish because of the inner drive to fulfill themselves
and leave the world a better place than they found it. People have a
need to do things, make things, fix things, and be useful. Inside
every person is a drive to do something. There is a passion in some
area and in some field that has not been nurtured and given the
opportunity to flourish.